SupportWe continue to share stories about those who are becoming part of the “For Her” project.
This time, Elfa Group has joined the initiative as a partner. Elfa Group is an international cosmetics company founded in the 1990s. Over the years, it has grown from a local manufacturer into a multinational company with its own production facilities and a broad portfolio of skincare brands, including Green Pharmacy. At the core of the company’s work is a systematic approach to production, in-house development, and practical, everyday skincare solutions.
When we approached Elfa Group with a proposal to support female defenders within the “For Her” project, the team did not hesitate for long. As part of the initiative, they provided:
- 50 lip balms
- 50 hand care sets
- 50 facial cleansing emulsions
These are ordinary items from peaceful everyday life, but in the conditions of military service, they take on a different meaning. The ability to moisturize skin in cold weather, take care of hands after duty, or simply wash with a personal skincare product is not just about cosmetics for the women serving. It is about care, a sense of self, and a brief moment to remember that they are not only soldiers, but also women.
Supporting such initiatives reflects an understanding of the context and a sense of responsibility of business toward society, and decisions that are made without hesitation.
We sincerely thank the Elfa Group team for their trust, partnership, and contribution to the “For Her” project.
